Fireworks SEO uses a propriety strategy that we like to call “Groundswell”. When a company uses the Groundswell technique they are essentially mimicking the natural behavior of the Internet when buzz about a topic is occurring….
Let’s say the iPhone 6 launches. First of all, you will see major news and press releases reporting about the launch. Following this, blogs and forums show increased activity about iPhones, and you will also see social media sites like Facebook and Twitter have increased activity on the discussion of iPhones.
When this happens, Google has no choice but to put iPhone’s main site on the #1 ranking every time people search for the iPhone. It is illogical to have other sites at the #1 ranking.
What we are going to do in this strategy is to simulate this type of breaking news and increased activity. Google sees the web from a collective point of view. We want Google to catch the idea that our client’s site is the main focus for this keyword and that everyone searching for the keyword must be looking for our client’s site. When this happens, our client’s rank will improve substantially and in some cases, instantly (if you do this on a VERY large scale).
This is the reason why we always start campaigns with a press release.